As The Audience Agency moved from being, primarily, a consultancy business, to a digitally focused one, the chance to think afresh was not to be missed. They asked us to take a close look at their offer and its presentation.

The Audience Agency is funded by The Arts Council to provide practical advice and insight driven tools to help venues grow their audience. They had evolved as an organisation but recognised that their products and services were confusing to potential customers.

"UXB really took the time to get under the skin of the business, discuss our needs and understand the pressures of the various stakeholders."

We were empowered by our client to:

• rethink the product, service structure and offer
• develop personas and user journeys to inform design work
• develop a new information architecture and user experience for The Audience Agency website
• rewrite all brand and service messaging and navigation text
• redesign the online service and user interface of the Audience Finder product
• design the information service audiencedatasharing.org