Platform for arts

Audience Finder

A service design rethink for this big data tool results in 300% increase in leads

audiencefinder.org
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Working with the Audience Agency and Outlandish we created the interface design for this box office data driven service. The tool enable ACE funded organisation to better understand their audiences and target resources for wider engagement. We’ve also worked with the Audience Agency to develop the audience profiling tool, Audience Spectrum, create an online guideline, Audience Data Sharing, and design the Audience Agency website.

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"The success of Audience Finder has been influential in cementing our position in the sector and our relationship with Arts Council England"

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Originally conceived by The Audience Agency's Cimeon Ellerton, Audience Finder uses box office data, which is cross referenced with wider demographic profiling, to provide meaningful insights for the arts market.

Proof of concept

In autumn 2014 a fully functioning prototype of the tool was built and rolled out to Arts Council funded organisations. The feedback from both clients and Arts Council was positive and with this green light The Audience Agency asked us to develop Audience Finder, defining what it would be and how that would impact on the business.

The Audience Finder website was weighed down by a huge amount of content, this needed be cut back to improve the user experience and to create clear space between this software product and other Audience Agency services.

Video

We also produced an animated video to promote Audience Finder.

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