Information architecture

We position content where users expect to find it

Successful websites offer smooth user experiences. That is to say, they position content in the right places, have simple navigation and clearly explain the options available.

We think a website’s architecture should be determined by users, not driven by the opinions within a business. Our team can provide the insight required to help you plan and organise your webpages in a logical structure. This will ensure your website or digital service:

  • puts content in a logical place
  • illustrates content need and responsibility
  • defines navigational structure and website boundaries
  • helps with terminology
  • allows for future needs
  • gets business buy-in

The process of investigating, creating and agreeing a structure helps those involved to user and business needs. By thinking from the point of view of your visitors, we can structure your information architecture in a clear way.

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