Discover, define, develop, deliver
We were appointed to discover what the business needed to become online, develop a digital strategy that would catapult them ahead of their peers, and reposition the brand in the digital realm.
As with most of our work, we applied the 'double diamond' service design process. After several months of close collaboration we launched a bold new website that is unlike anything else in the UK construction sector.
User centred design thinking
There is a paradox that exists in the construction sector. From architects, to engineers, product manufacturers to contractors, the construction sector revolves around usability – but seems to ignore human factors when it comes to digital communication.
For instance, during our research in the discovery phase, we found that only 7 of the Top 100 UK Construction Companies have a mobile optimised website. This, at a time when nearly 80% of adults in the UK have a smartphone (Ofcom) and 45% of active candidates have applied for a job via mobile device (LinkedIn).
Thanks to the bravery of our client Andrew Geldard, and the support of the Willmott Dixon leadership, the business recognised the opportunity that this presented and embraced the chance to aim high.