With the advertising and marketing world flooding the media channels with campaigns. it can be hard to figure out what is the best purchase for you. Even asking friends can be risky as they tend to just push their favourite brand... which may have been influenced by a marketing or advertising campaign. So how do you find the best?
[Image from CrunchBase]
Led by DoubleClick founder Kevin O'Conner, Find The Best is a website that collects unbiased data to give you better information to base a decision on. For example, if you wanted to know what the best smartphone on the market was, Find The Best will lay out all the important information along with reviews to get a 'smart rating' to rank the phones in order. Give it a try, the results may surprise you.
The goal of the company is to display all this information in an easily understandable presentation but also to use the data to improve classified ads. However, there are benefits for bloggers as not only are they easily able to embed the lists, they can get an affiliate fee if people click the buy it now button from from their blog.
Having received $6million funding from Kleiner Perkins Caufield & Byers (Twitter, Soundcloud, Flipboard), Find The Best should change the way we look up information online. Rather than infographics that are usually biased and poorly presented, we now have a platform to truly Find The Best.