Successful websites offer smooth user experiences. That is to say, they position content in the right places, have simple navigation and clearly explain the options available.

We think a website’s architecture should be determined by users, not driven by the opinions within a business. Our team can provide the insight required to help you plan and organise your webpages in a logical structure. This will ensure your website or digital service:

• puts content in a logical place
• illustrates content need and responsibility
• defines navigational structure and website boundaries
• helps with terminology
• allows for future needs
• gets business buy-in

The process of investigating, creating and agreeing a structure helps those involved to user and business needs. By thinking from the point of view of your visitors, we can structure your information architecture in a clear way.