The work has already gone into full swing, beginning with a quirky launch campaign for their amazing new website. The site extends access to their archive and includes film downloads, a massive film & TV database and members area.
The launch campaign includes a series of posters where new technology is imposed on stills from the archive, in the form of a laptop. Simple, effective and bang on the new brand positioning.
Check out the new site at www.bfi.org.uk