Because Film Inspires

Since being appointed in August 2006, we have ratcheted up activities as BFI’s main creative agency. The range of work has been fast paced, varied and highly enjoyable. Our task is to bring their invigorated brand to life across all touch points, promote their newly launched web site and the new home for UK film, BFI Southbank, opened in 2007.

Reach and scope

The BFI has been through a major reorganisation to make itself more relevant to film lovers everywhere, take film to a broader audience and future proof itself for a sustained presence on the cultural map.

Brave new world

Part of the strategic shift is a new focus on digital assets and communications and includes a brave new web site. This has been re-built from the ground up on sound user centred design (UCD) principles that place the visitor at the centre of the information architecture. Sounds obvious, but it still amazes us how many organisations have a web site that is an online facsimile of their corporate structure. Not so BFI online.

Open access

The new site extends access to their archive and includes film downloads, a massive film & TV database and members area. The radical overhaul of the organisation and the opportunities this opens up for brand communications can be seen as a model for cultural institutions.

Clarity of vision

It could be argued of course that the web and BFI archive are a match made in heaven. But it is the clarity of purpose and vision that has been established as a result of the strategic review that enables such consistent communications across all brand touch points.

Bfi

And why did they go through such an overhaul? Because film inspires.