Brevity is the soul of wit.
(Hamlet Act II Sc iii)
1. Keep it short and punchy, particularly with titles and opening paragraphs. A little sprinkle of humour can lift most pieces of writing.
All that glisters is not gold.
(Merchant of Venice Act II Sc vii)
2. The origin of the phrase, 'All that glistens is not gold'. You might think of a sparkling line or pithy pun but if it doesn't add to the whole, drop it.
He draweth out the thread of his verbosity finer than the staple of his argument.
(Love's Labour Lost Act V Sc i)
3. Who hasn't been guilty of this? Stick to the point.
Here will be an old abusing of God’s patience and the king’s English.
(The Merry Wives of Windsor Act I Sc iv)
4. There are some rules worth adhering to but the worst offence in English is to be boring.
This above all: to thine own self be true.
(Hamlet Act 1 Sc iii)
5. The authentic voice is always best.
So, five tips from the complete works of the greatest writer in English. If he'd lived into his fifth century, his blog, unlike many, would have been worth reading.