Global faces, network places
The report, Global Faces and Networked Places, revealed that two thirds of the world’s online population visit ‘member community’ websites (social network or blogging sites) at least once a month and that the growth in using these social media sites is three times that for overall internet use.
Growth in use
For the UK it was shown that 1 in every 6 minutes online is spent on social networks or blogs. In addition, usage is widespread among people with mobile phones, with 23% of UK mobile web users visiting social networks/blogs.
Broader demographic
Unsuprisingly, the most popular site in the UK is Facebook, with 47% of all online population using it. Suprisingly though, the fastest growing group of users is in the 35-49 age group. This finding is supported by other statistics showing that social media is being used across all age groups.
Where now?
The evidence shows that the use of social media is growing in number and expanding in reach, so what does that mean for business? Check out our tips for making the most of the growth in social media.