As soon as the announcement was made by the Chair of judges Howard Davies, debate kicked off on the Man Booker Prize website designed by UXB London.
In an hour and a half after the announcement there were around 17,000 visitors to the site, with many adding to the ongoing conversation about the shortlisted books and English literature in general.
Of paramount importance to the design is each individual who will view and interact with the content. Through encouraging debate, adding blogs and enriching content the site has increased engagement with readers across the globe.
As expected visits peaked when the winner was announced. The difference this year was an increased level of engagement and activity either side of the peaks at the time of key announcements.
Now the conversation has started it’s not going stop.
More about the new website.