i-crop identity created by UXB
We worked with PepsiCo to brand out the i-crop™ farming technology, a web-based crop management system that allows farmers to monitor, manage and reduce water use and carbon emissions.
i-crop™ technology measures the inputs and outputs of farming, producing precise data that allows growers to make informed decisions about when to irrigate and how much water to use.
We have worked with the PepsiCo corporate affairs and agriculture teams to develop a marque for i-crop™. We have also created content for the i-crop™ pages on the PepsiCo corporate website.
Making sustainability content more social
The work is part of a wider social media approach to reporting PepsiCo's sustainability agenda which we have coordinated across a range of social tools, engaging a high quality network of influencers. We have helped to create a joined up media strategy using social content such as video, podcasts and Twitter.
PepsiCo, a long standing client of UXB, is the UK's largest buyer of British potatoes and one of the largest purchasers of British oats and apples, which it uses in Copella English Apple juice, Quaker Oats, Oatso Simple and Scott's Porridge.