BFI Southbank

We started working with the BFI to bring new branding to life and became a partner trusted with everything from user interface design to the launch of BFI Southbank.

Highlights

• Brand implementation
• Launch campaign for BFI Southbank
• Secondment of UXB Project Manager
• London Film Festival website
• What's On website
• User interface design for Mediatheque

Share the passion

The BFI plays a major cultural and economic role at the heart of the UK's film and television industry. It looks after archives, distribution, publishing and the promotion of film as well as helping to form government policy. It also puts on an amazing programme of films, talks, events and festivals to entertain and enthral.

Armed with a new brand the BFI were on a mission to bring film to more people as they refurbished their home on London's South Bank. UXB were commissioned to bring the invigorated brand to life across media and promote the newly released website.

What a brief. The chance to work with film icons and iconography from one of the greatest archives in the world, brought out the best in our team and kick-started an incredibly creative and productive relationship.

While working with the BFI, they called on most of our services; from strategy and branding to user experience design, marketing, copywriting and print design. We even seconded a Project Manager to the BFI during a particularly hectic period of change.

Brave new world

Part of the strategic shift the organisation made was, like the film industry, towards digital. They worked with us on many digital projects that film fans now take for granted. We worked on the design for the London Film Festival website and the user interface design for the What's On section of the BFI website and the Mediatheque - the digital route into the BFI's unrivalled archive.

We also created campaigns to bring people to the BFI online, to films and events. This included helping create images based on film stills from Singing in the Rain, Clockwork Orange and Nosferatu, using the South Bank as the backdrop.

The BFI has embraced digital technology as a way of promoting and protecting film and TV culture. We're proud of helping them to make that change.