Pointing the way

A New Direction

Branding and website design for leading London arts organisation

Originally we created the brand for A New Direction in 2012, with supporting brand materials and a new website. The website has evolved and grown through several design refreshes and the addition of bespoke elements to support the work of AND. We’ve also designed and built two other digital resources for AND, ANDtogether and CreateJobs.

Trusted partners supporting the ambitions and objectives of the Arts Council England’s bridge organisation for London

Brand launch

A new brand and website kicked-off our work with A New Direction, aimed at linking young Londoners, schools and artists.

Having being tasked by the Arts Council with being the leading 'bridge' organisation in London and carrying out extensive consultation, they tendered a new brand and website as separate projects. They chose to work with UXB on both as we demonstrated the skills essential to make brands work brilliantly wherever people experience them.


  • Stakeholder research and internal consultation
  • Brand positioning and strategy
  • Visual identity and strapline
  • Brand guidelines developed and assets delivered in multiple formats
  • Website designed 'mobile-first' and to be responsive
  • Brand and website launched at Photographers' Gallery
  • Brand launch video

Willmott Dixon

UX design and digital strategy for one of the UK's leading construction businesses