Thunderhead

UXB worked with customer communications business Thunderhead to design and build a user focused website.

Highlights

• User research
• Persona development
• Wireframes & IA
• Website design and build
• 3 month turnaround

Opening the channels of communication

Thunderhead's software makes multichannel customer communication easy and more valuable to businesses. Despite rapid growth they recognised their own online customer communications were not fit for the digital world their customers inhabit every day.

We followed a two phased approach to the project. The first was to carry out user research to understand the business and identify the needs of users inside and outside the business. The second was the design and build phase, and involved scoping out the project, creating the information architecture, designing and building the website on our CMS.

Thunderhead's digital strategy was to develop leads with the website as a key stage in the journey from prospect to sale. The online experience of the Thunderhead brand was made more consistent, coherent and richer in content. As the site was built on our open source CMS, the client can change and adapt their website when they want. In late 2012, following a rebranding process, the website was updated with new design templates applied by us with the content management system.

UXB listened carefully, then delivered a design which marries ease of navigation through a wealth of technical content with an uncluttered, engaging look and feel. The elegant simplicity of the site belies the challenge of cross-referencing multi-layered audiences, industries and topics.

Rod Hirsch, VP Content & Brand, Thunderhead