The Housing Corporation

Engaging readers in the UK social housing sector.

The Housing Corporation is required to publish a financial overview of the housing association sector every year. The Global Accounts detail sector growth, in terms of assets, turnover and debt. It's important information but how can we put it diplomatically, data rich.

Facts and figures

Our client was fully aware that the people they send the document to do not have the time to pore over every fact, figure, column and chart. They asked us to try and increase the likelihood of people reading this summary.

Easy reading

We created an engaging introduction and executive summary, allowing readers to quickly pick out key facts and messages. We used bold and closely cropped imagery to break up the data and highlighted important parts of the text to improve the reading experience.

Housing Corporation

The Housing Corporation is required to publish a financial overview of the housing association sector every year. The Global Accounts detail sector growth, in terms of assets, turnover and debt. It's important information but how can we put it diplomatically, data rich.

Facts and figures

Our client was fully aware that the people they send the document to do not have the time to pore over every fact, figure, column and chart. They asked us to try and increase the likelihood of people reading this summary.

Easy reading

We created an engaging introduction and executive summary, allowing readers to quickly pick out key facts and messages. We used bold and closely cropped imagery to break up the data and highlighted important parts of the text to improve the reading experience.

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