PepsiCo UK: responsive web design
PepsiCo's Possibilities website is designed to be completely responsive.
We're helping PepsiCo deliver exceptional brand experiences across digital channels worldwide. The latest project they asked us to look at is the Possibilities Student Careers website.
Using our 'Mobile First' methodology, the site was designed (using responsive technology) from the perspective of someone using a mobile device. From there, we continued the experience design to include other access devices - such as tablet computers and desktops.
Over 1000% increase in iPad user access
Designing for mobile optimisation has had a marked effect on site performance as it reduces abandoned sessions and increases customer engagement. Compared to the same period last year, website traffic on the iPhone has seen a 275% increase, Android devices have seen a 484% increase, and traffic from the iPad has seen an astounding 1040% increase.
Why go 'Mobile First'?
Our 'Mobile First' approach allows our clients to maximise the return on their digital investment by extending reach and engagement with the fast growing number of people accessing the web through a mobile device. It also enables mobile users to access web content from anywhere without any decline in experience quality.
Full service
Other services we provided to bring this site to life included interviews with interns, copywriting and art directing photo shoots on location.