Pump 'n' Shine Online Game Development
Attracting young people into further education with an online, off-the-wall approach
Tough question
Which of the following can't people from Australia to Zambia do without?
1. Wash'n'go
2. Shake'n'vac
3. Mum'n'dad
4. Pump'n'shine
What a name
Pump'n'shine provided the answers to thousands of questions including this one.
Developed with our friends at Holler, P'n'S is an online quiz game that promotes learning as fun through an interactive mix of Trivial Pursuit and Snakes and Ladders.
Diverse audience
Pump'n'shine was designed as a marketing tool for a Further Education College in Hackney, East London and was backed up with an evocative ad campaign which ran across outdoor media and London underground and bus sites in the area of the college.
Sticky
During the campaign Pump'n'shine received over half a million hits with an average user session lasting 12 minutes.