PepsiCo brand imagery

Creating a valuable corporate image library for PepsiCo

Coordinating a handful of photographers on shoots across the country we're creating a valuable resource for the corporate affairs team of PepsiCo International UK and Ireland.

Raw approach

The concept focuses on the raw materials that the majority of PepsiCo's products are made from. The images illustrate the growing environments and the companies that work with PepsiCo to produce them.

Life, style, flavour

We've also commissioned lifestyle images to reflect the broad appeal of PepsiCo products such as Tropicana, PJs Smoothies, Walkers Crisps and Naked Juice.

Strong positioning

Making visible the company's commitment to local growers and sustainable business, the library helps tell a whole new story for PepsiCo. One that will surprise many as it rolls out in the summer of 2008.

Coordinating a handful of photographers on shoots across the country we're creating a valuable resource for the corporate affairs team of PepsiCo International UK and Ireland.

Raw approach

The concept focuses on the raw materials that the majority of PepsiCo's products are made from. The images illustrate the growing environments and the companies that work with PepsiCo to produce them.

Life, style, flavour

We've also commissioned lifestyle images to reflect the broad appeal of PepsiCo products such as Tropicana, PJs Smoothies, Walkers Crisps and Naked Juice.

Strong positioning

Making visible the company's commitment to local growers and sustainable business, the library helps tell a whole new story for PepsiCo. One that will surprise many as it rolls out in the summer of 2008.

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