South Bank buzz created by UXB

Love my South Bank campaign makes a big splash by the Thames.

Media sites from the Imax in Waterloo to Westminster Bridge were emblazoned in UXB work in the summer of 2007. By coincidence an integrated campaign for the South Bank aimed at drawing in more Londoners and the unveiling of a giant wrap around of the Imax for our ongoing brand implementation for BFI.

Feel the love

The ‘Love my South Bank’ campaign was commissioned by the South Bank Employers Group, that represents major employers in the area, to promote the huge range of cultural, leisure and retail variety on offer. The campaign was aimed not at visitors to London, but at Londoners that perhaps don’t yet think of South Bank as a top destination for a day or night out.

Buttoned up

Outdoor media included posters for use on sites along the length of the South Bank. Dinky button badges clipped to postcards were distributed free in many venues and business locations - since seen pinned to jackets and bags all over London. But the real hit was the cloth bag that has become a runaway success and must-have for the culturati.

In the bag

The bag was only available to those that signed up online to receive the South Bank newsletter. It became so popular that the first release ran out within two hours.

Media sites from the Imax in Waterloo to Westminster Bridge were emblazoned in UXB work in the summer of 2007. By coincidence an integrated campaign for the South Bank aimed at drawing in more Londoners and the unveiling of a giant wrap around of the Imax for our ongoing brand implementation for BFI.

Feel the love

The ‘Love my South Bank’ campaign was commissioned by the South Bank Employers Group, that represents major employers in the area, to promote the huge range of cultural, leisure and retail variety on offer. The campaign was aimed not at visitors to London, but at Londoners that perhaps don’t yet think of South Bank as a top destination for a day or night out.

Buttoned up

Outdoor media included posters for use on sites along the length of the South Bank. Dinky button badges clipped to postcards were distributed free in many venues and business locations - since seen pinned to jackets and bags all over London. But the real hit was the cloth bag that has become a runaway success and must-have for the culturati.

In the bag

The bag was only available to those that signed up online to receive the South Bank newsletter. It became so popular that the first release ran out within two hours.

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