Bupa Finding Healthy E-publication Design
As part of Bupa's multi-million pound national campaign, Finding Healthy, we were asked to design and produce an e-publication summarising research that supported the campaign
The research was designed to quantify the effect of lifestyle choices on life expectancy and provided the basis for Bupa's Health Age Calculator. The design brief was to make the research supporting the campaign easy to absorb and understand at-a-glance.
We looked at the structure of the content and organised it into a clear document and page hierarchy. Working with Bupa's brand team and their guidelines we created illustrations of people to portray the health of different demographic groups.
As the project had to be completed for an unmovable deadline, we set a defined production schedule that included time for comment from the brand team. This was particularly important for the development of the illustrations, which were unique in style and had to be cleared by the brand guardians. As well as spell checking and sense checking as an integral part of our service, we proofed the publication and tested the pdf file to ensure it could be downloaded correctly.
The data visualisation we created made the research more accessible and helped more people Find Healthy through Bupa.