'In the 21st Century, Green Growth IS the bottom line'
As business and the economy adjust to a new normal, The Carbon Trust is shifting its emphasis from reduction to growth.
To launch the new message we created a film that became their most popular on YouTube, outperforming other movies by over 500% in the first few days.
Green Growth, epitomised by the low carbon economy, is a staggering success story and represents a massive opportunity for UK business over the next 5 years.
We worked with the comms team at the Carbon Trust to create an upbeat film about this unique symbol of hope in a rather subdued business outlook. To help us turn our script and vision into reality we collaborated with independent filmmaker Ketan Raval.
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